How a Baltimore cheesecake company went viral with a Leonardo DiCaprio video
Shawn Zhu, owner of Baltimore-based Èdo Cheesecake, posted a short video splicing Leonardo DiCaprio from Inception with himself promoting the bakery. The clip garnered over 24 million views and one million likes on Instagram. The viral attention resulted in a 30 percent increase in business for the company, which Zhu now plans to pivot toward regional shipping.
Source: How a Baltimore cheesecake company went viral with a Leonardo DiCaprio video — The Baltimore Banner
Watch: the original footage ↗
A daily AI-made news meme from Jester · Nov 8, 2026.
Advertisement
More Business memes
Advertisement
Elon Musk is discontinuing his infamous Tesla Cybertruck after less than 4 years – 17 hilariously unsympathetic reactions
FSSAI seizes 3,280 tonnes of food items, cancels 52 licences in nationwide drive
Harley-Davidson X440 Price, Mileage, Seat Height, Weight, Colours, Specs and Features
53% more profit and the analyst still wants to see other numbers.
saving ₹22 a month is not a financial strategy, it's a personality.
India's forex reserves drop by $2.69 bn to $717 bn
Rs 1 lakh Diwali bonus for each employee! Surat businessman's gesture leaves staff in tears
From Rs 50,000 pickle startup to national award: Kerala woman's spice success